no joke

This ad just popped up in my gmail:

Mormon 72 Hr Survival Kit - AlwaysBePrepared.com - Buy 72 Hr Kits for Everyone 72 Hr Kits for Entire Family.

My first thought: wtf? I can't imagine what is in my latest conversations that would trigger that ad. Wait a second -- it must have been the thread on Chloe Sevigny / Big Love or using the word "polyamorous" to describe someone I know.

My second thought: I'd want to survive a Mormon for more than 72 hours. I'm just sayin' ...

My curiosity got the best of me and I did some digging on the site. I can't see why the Mormon bit is there. No Book of Mormon is included in the kit. The company isn't obviously Mormon. No endorsement / blessing by a Latter-Day Saint. The plot thickens ...