mercredi, novembre 01, 2006

gorilla political marketing

That's not a typo. It's gorilla, as in the largest anthropoid ape / thugs / industry heavyweight, not guerilla, as in those engaged in independent armed resistance.

I'm taking an integrated marketing and communications class right now. This clip actually uses several of the techniques we're discussing, but in a political context. They've got the psychographic nailed.

Via Slater and Wonkette

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