absolut-ly awesome

Absolut's new* ad is very clever. (Leave it to a Swedish Vodka company to hire an American ad firm to use a French song in a commercial filmed in Uruguay.)

Seriously, I love the use of Charles Trenet's "Boum" and the fact that it was filmed in Montevideo (the ending is a clear aerial shot of Plaza Independencia, with Palacio Salvo photoshopped out).

It would be great if we actually solved problems this way.

Check out other ads in the campaign ... especially the "Mulit" Bollywood one.

*(okay, I have been living under a rock/ being a grad student who doesn't watch TV. I was just informed that it came out in May.)

Absolut - Protest

Gracias, Javier